Andrii Mishchenko: ”I create clever print ads every day”

Andrii Mishchenko: ”I create clever print ads every day” Andrii Mishchenko works in a creative agency from Ukraine. Two months ago he decided to improve his creative skills. So he challenged himself for 365 days challenge. That’s what he say about his new goal: ”This challenge means I have to post creative print advertising every day (except weekends:)). Each day I choose one brand randomly. Then I analyze all the communication and advertising…

Creative Print Ads Part 1

  1. APPLE BEER – The Soft Drink from Real Apples 2. APPLE BEER – The Soft Drink from Real Apples 3. The Furniture Warehouse – Maybe It’s Time 4. PANTENE PRO-V – The Haircare Collection 5. PANTENE PRO-V – The Haircare Collection 6. Tide – Rescue Stains, Love Your Clothes 7. Tide – Rescue Stains, Love Your Clothes 8. Tide – Rescue Stains, Love Your Clothes 9. The Furniture Warehouse – Maybe It’s Time

Android: ‘Friends Furever’ – 1 Minute Commercial

Android friends furever

The one minute, Android ‘Friends Furever’, advertisement went viral in early 2015. Extremely cute video of various animals hanging out together. Commercial sends a sensitive message for people, saying: ” be together, not the same”. Background music is Disney’s song from the 1973. Called ”Oo-De-Lally” from the animated movie – ”Robin Hood”. https://www.youtube.com/watch?v=vnVuqfXohxc

Ten Print Car Ads from the 90s

Vintage Car Ads from the 90s

Toyota Celica (1992) 2. Jeep Cherokee (1992) 3. Mitsubishi Eclipse (1990) 4. Alfa Romeo 164LS (1994) 5. Toyota Supra (1996) 6. Daihatsu (1996) 7. Ford Ranger Truck (1993) 8. Jeep 4×4 (1999) 9. Mitsubishi Eclipse (1997) 10. Chevrolet Monte Carlo (1997)    

Edward Thorndike’s Psychology in Advertising

Edward thorndike

Edward Thorndike (1874 – 1949). In 1898, he formed the source for his learning theories. To Thorndike, the most basic form of learning was trial-and-error learning. He made an experiment with a cat by putting it in a puzzle box. The animal would attempt to escape to get at the food outside the box. Pressing on the pedal would enable the animal to escape. The animal had to perform in…

Cognitive Theory – ‘Bowflex’ and ‘Nissan’ ads

Nissan logo

We already talked about Pavlov and his behaviourism theory. Next thing we want to introduce you are persuasion theory – called ‘Cognitive theory’. What’s the difference between behaviourism and cognitive theory? Behaviourism states that we can be stimulated to make change associations. Cognitive approaches, that we are already programmed. In other words, the cognitive theory just rejects behaviourism. (Lisa Fritscher, 2011) Pavlov theory states that advertisement receivers can be active participants in the…