Andrii Mishchenko: ”I create clever print ads every day”

Andrii Mishchenko: ”I create clever print ads every day” Andrii Mishchenko works in a creative agency from Ukraine. Two months ago he decided to improve his creative skills. So he challenged himself for 365 days challenge. That’s what he say about his new goal: ”This challenge means I have to post creative print advertising every day (except weekends:)). Each day I choose one brand randomly. Then I analyze all the communication and advertising…

Creative Print Ads Part 1

  1. APPLE BEER – The Soft Drink from Real Apples 2. APPLE BEER – The Soft Drink from Real Apples 3. The Furniture Warehouse – Maybe It’s Time 4. PANTENE PRO-V – The Haircare Collection 5. PANTENE PRO-V – The Haircare Collection 6. Tide – Rescue Stains, Love Your Clothes 7. Tide – Rescue Stains, Love Your Clothes 8. Tide – Rescue Stains, Love Your Clothes 9. The Furniture Warehouse – Maybe It’s Time

Absolut Vodka Print Ads (Absolut Magnetism)

absolut vodka gif

People deny advertising effect on them. They say they get over it, they are smarter than that. They only choose a product, they really need. But in the end, somehow they bought exactly this brand, or they friends recommended exactly this vodka… Great example by Luke Sullivan: ”1980 – Absolut Vodka is a little nothing brand. Selling 12,000 cases a year. That’s nothing. (I’m sure 6,000 of that was me.)…

Android: ‘Friends Furever’ – 1 Minute Commercial

Android friends furever

The one minute, Android ‘Friends Furever’, advertisement went viral in early 2015. Extremely cute video of various animals hanging out together. Commercial sends a sensitive message for people, saying: ” be together, not the same”. Background music is Disney’s song from the 1973. Called ”Oo-De-Lally” from the animated movie – ”Robin Hood”. https://www.youtube.com/watch?v=vnVuqfXohxc

Creative Strategy in Advertising (Creativity Process)

Would you kiss you

Creative Strategy in Advertising (Creativity Process) Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. (Human motivation, 1988) ”Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.” – Jef. I. Richard. Why do we need it? To break through the competitive clutter, grab attention, and make some impact!…

Edward Thorndike’s Psychology in Advertising

Edward thorndike

Edward Thorndike (1874 – 1949). In 1898, he formed the source for his learning theories. To Thorndike, the most basic form of learning was trial-and-error learning. He made an experiment with a cat by putting it in a puzzle box. The animal would attempt to escape to get at the food outside the box. Pressing on the pedal would enable the animal to escape. The animal had to perform in…