Brand = Adjective

volvo gif

Brand = Adjective Each brand has his own adjective. According to Dan Wieden: ”Nike exhorts, IBM solves, Sony dreams.” Brand = Adjective. It might be difficult to differentiate your advertised brand from the others. One of the ways is to say: ”This type of drink is tasty and healthy, and the other company’s brand is not.” The problem is that company is competing with not the one brand. It can be…

Advertising During Economic Recession

Times square

Advertising should not be cut in difficult times. One of the major things is that increasing advertising during the recession leads to increase in market share and sales. Furthermore, that effect seems to last beyond the recession and the response to advertising during a recession may be higher than that during stable times. The problem that face a lot of firms during a recession time is that incomes get lower…