Effectiveness/Ineffectiveness of Advertising Campaign. Xbox – ‘Cops and Robbers’. Part 2

Effectiveness advertising

Creative strategy, message and channel factors: It is known fact that there should be an element of creativity in advertising. This creativity is to create something new, unique, extremely attractive and appealing to the consumers. It takes a long time planning and part of the copywriter and creative director who shapes the final advertisement. A creative advertisement is developed on sound strategy, outstanding visuals, correct application of timing and media….

Advertising During Economic Recession

Times square

Advertising should not be cut in difficult times. One of the major things is that increasing advertising during the recession leads to increase in market share and sales. Furthermore, that effect seems to last beyond the recession and the response to advertising during a recession may be higher than that during stable times. The problem that face a lot of firms during a recession time is that incomes get lower…